Catch a boat to England baby maybe to spain this is us

SEO Basics

The title of your post is one of the most important elements when it comes to SEO. Your title should be catchy but also include relevant keywords that describe the content of your post. For example, if you are writing a post about catching a boat to England, you would want to include the keywords “boat,” “England,” and “travel” in your title.

Set up GSC and Bing Webmaster tools

To set up GSC and Bing, you need to have verified ownership of your website. Verify ownership by adding a meta tag to your website or by uploading an HTML file.



Set up Google Analytics

To set up Google Analytics, you’ll need a Google account. If you don’t have one, you can create one at

Once you have a Google account, go to and sign in with your account details.

Click Sign up for free, then fill in the form with your website’s information. You’ll need to provide your website’s URL, your time zone, and whether you want to track traffic for a single domain or across multiple subdomains.

Once you’ve filled in the form, click Get Tracking ID. You’ll be presented with Google Analytics’ Terms of Service.Review the terms and click I Agree if you accept them.

You’ll now be given your tracking code. Copy this code and paste it into the section of every page on your website that you want to track.

Install and configure an SEO plugin (wordpress)

There are many great SEO plugins available for WordPress, but our favorite is Yoast SEO. It’s free, it’s easy to use, and it’s highly effective. In this post, we’ll show you how to install and configure Yoast SEO for your WordPress site.

First, you’ll need to install the plugin. You can do this by going to your WordPress Dashboard and navigating to Plugins -> Add New. Then, simply search for “Yoast SEO” and click “Install Now.”

Once the plugin is installed, you’ll need to activate it. To do this, go to Plugins -> Installed Plugins and find the Yoast SEO plugin in the list. Then, click “Activate.”

Now that the plugin is activated, you can begin configuring it by going to SEO -> General Settings in your WordPress Dashboard. Here, you can select which version of Yoast SEO you want to use (we recommend the Premium version), as well as enter your site’s name and description.

Scroll down a bit further and you can also enter your social media profiles, choose a primary category for your blog posts, and set up permalinks. We recommend leaving the permalink settings as they are unless you have a specific reason to change them.

Once you’ve entered all of your general settings, click “Save Changes” at the bottom of the page.

Now that you’ve configured the general settings for Yoast SEO, it’s time to start optimizing your individual blog posts and pages. To do this, simply edit a post or page in WordPress and scroll down until you see the Yoast SEO section below the main content editor.

In this section, you can enter a focus keyword for your post or page (this is the keyword that you want to rank for in search engine results pages). Yoast SEO will then analyze your content and give you feedback on how well optimized it is for your focus keyword.

Keyword Research

You should always do keyword research before you start writing your content. This will help you determine what keywords to use in your title and throughout your content. You can use a tool like Google Keyword Planner to research keywords.

Identify your competitors

To get an idea of the kind of keywords your competitors are targeting, you can use a tool like Google’s AdWords Keyword Planner. Just enter your competitor’s URL into the “Your landing page” field, and the tool will show you the keywords that they’re bidding on. You can also use Moz’s Keyword Explorer to get keyword ideas and estimate their difficulty.

Conduct a keyword gap analysis

When you are trying to improve your website’s ranking in search engine results pages (SERPs), one way to figure out what keywords you should be targeting is to conduct a keyword gap analysis. This involves comparing your site’s keyword usage to that of your competitors.

To do this, first make a list of the keywords you are already targeting. Then, using a tool like Google’s Keyword Planner or Moz’s Keyword Explorer, look up the monthly search volume for each keyword. Once you have this information, you can compare your site’s keyword usage to your competitors.

If you find that you are not targeting any of the high-volume keywords that your competitors are, then you may want to consider adding some of those keywords to your site. However, simply adding the keywords is not enough – you also need to make sure that you are using them in a way that will help your site rank higher in SERPs. This means using them in titles, headings, and throughout the body of your content in a way that is both relevant and natural-sounding.

Find your main ‘money’ keywords

Your ‘money’ keywords are the ones that are most relevant to your business and will generate the most leads/sales. They are also the ones that are most likely to convert into customers.

The best way to find your main ‘money’ keywords is to use a keyword research tool like Google Keyword Planner or Wordstream’s Keyword Generator.

Both of these tools will allow you to input your website URL or industry and then generate a list of relevant keywords. You can then use this list to create your marketing campaigns, ad copy, and web content.

Technical SEO

catch a boat to england baby maybe to spain this is us

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in Google Search Console can be used to check for any technical SEO issues with a specific URL on your website. This can be helpful in identifying and debugging issues that may be affecting your website’s ranking in Google search results.

Ensure your website is mobile-friendly

In today’s mobile-first world, it’s imperative that your website is designed for smaller screens. In fact, Google now uses mobile-friendliness as a ranking factor in its search algorithms.

If you’re not sure whether your website is mobile-friendly, you can check using Google’s Mobile-Friendly Test tool. Simply enter your URL and Google will analyze your page and tell you if there are any problems.

If your website is not mobile-friendly, there are a few things you can do to fix the problem:

  • Use responsive design: This is an approach to web design that makes web pages render well on a variety of devices and screen sizes.
  • Use separate URLs: This involves serving different content to mobile users than you do to desktop users. You can then use redirects to send mobile users to the appropriate URL.
  • Use dynamic serving: Similar to using separate URLs, this approach also involves serving different content to mobile users than you do to desktop users. But instead of using redirects, dynamic serving uses the same URL for all devices and serves different content based on the user’s device and browser.
    Check your site’s loading speed

    Improving your website’s loading speed is crucial if you want to rank higher in search engine results pages. A slow website can negatively affect your business in several ways, including:

-frustration and loss of potential customers
-low search engine ranking
-slow page loading negatively affects user experience

There are many factors that can contribute to a slow website, but some common culprits are large images, unoptimized code, and plugins that haven’t been updated in a while.

There are a few simple things you can do to improve your website’s loading speed, such as:

-compressing images before uploading them to your website
-optimizing your website’s code
-disabling unnecessary plugins

On-page and Content

Fix duplicate, missing, and truncated title tags

Here are some tips for improving your title tags:

  • Make sure your title tags are unique and descriptive, and avoid using the same title tag on more than one page.
  • If your pages are missing title tags altogether, or if they’re too short (less than 10 characters), add or lengthen them so that they’re both unique and descriptive.
  • If your title tags are being cut off in search engine results pages (SERPs), try to make them shorter without sacrificing uniqueness or description.
    Find and fix duplicate or missing meta descriptions

If you want your website to rank well in search engine results pages (SERPs), you need to make sure that your content is Optimized for search. One important part of On-Page optimization is creating meta descriptions for your webpages.

Meta descriptions are brief snippets of text that describe a webpage’s content. They appear in SERPs under the title of the page.

Creating meta descriptions can be a time-consuming task, but it’s worth the effort. After all, meta descriptions are one of the first things that potential visitors will see when they find your website in a search engine.

Unfortunately, it’s all too easy to forget aboutmeta descriptions (or create them improperly). This can lead to duplicate or missing meta descriptions on your website – which can hurt your chances of ranking well in SERPs.

Here are some tips for finding and fixing duplicate or missing meta descriptions on your website:

  1. Use a tool like Screaming Frog SEO Spider to crawl your website and find pages with missing or empty meta descriptions.
  2. Check each page manually to make sure that the meta description accurately reflects the content on that page. If it doesn’t, edit the meta description so that it does.
  3. If you have multiple pages with identical or similar content, consider using canonical tags to specify which page should be indexed by search engines. This will help prevent duplicate content issues and will make it easier for search engines to index your content properly.
    Find and fix multiple H1 tags

One of the most common on-page SEO issues we see is multiple H1 tags on a page. While it’s perfectly fine to have more than one H1 tag, each should be unique and contain different keywords.

If you’re using the same H1 tag across multiple pages, it’s likely that Google will see this as keyword stuffing, which can result in a penalty.

To fix this issue, simply find all of the H1 tags on your page and make sure that each is unique and relevant to the page content.

Off-Page SEO

Off-page SEO is the practice of optimizing a website so as to increase its rank in the search engine results pages (SERP) for certain queries. It is distinct from on-page SEO, which refers to optimizing the content and other aspects of a website so as to make it more visible to search engines.

Analyze your competitor’s link profile

To start, analyze your competitor’s link profile. You can do this using a number of different tools (Moz, Majestic, etc.), but the goal is to get an idea of where their links are coming from and what kind of authority those links have. From there, you can start to reach out to similar websites and try to build relationships that could result in link opportunities.

Conduct a link intersect analysis

A link intersect analysis is a great way to find new opportunities for link building and potential partnerships. Basically, you’re looking at who is linking to your competitors, but not to you. This is a great way to identify potential new link partners that you can reach out to.

To do a link intersect analysis, you’ll need a list of your competitor’s domain names. You can get this by using a tool like BuzzSumo or SEMRush. Once you have your list, head over to Ahrefs and run a “Content Explorer” search. Set the content type to “All pages” and enter in your competitor’s domain names, one at a time.

For each competitor, you’ll want to export the data so that you can take a closer look. Once you have the data, you can use a simple Excel formula to find who is linking to your competitors, but not to you. The formula is:

=IF(COUNTIF(B:B, A1)=0,”Not linking”,”Linking”)

Just copy and paste that into cell C1 in Excel and then drag it down for all of the domains that you’re checking. This will give you a quick way to see who is linking to each of your competitors, but not to you. From there, you can reach out and try to get them to link to your site as well!

Target your competitors’ broken backlinks

Off-page SEO is all about link building: building high-quality links to your website from other websites. Link building is a complex topic, but there are a few simple strategies you can use to get started.

One effective strategy is to target your competitor’s broken backlinks. These are links that used to point to your competitor’s website, but no longer do (usually because the competitor has changed their URL structure or deleted the page).

To find these broken links, you can use a tool like Screaming Frog or Ahrefs. Once you’ve found them, reach out to the website owner and let them know about the broken link. Most people will be happy to update the link to point to your website instead.

This strategy can be effective because it targets websites that are already linking to your competitors. This means there’s a good chance they’ll be happy to link to you as well. It also helps build relationships with other webmasters in your industry, which can lead to further link building opportunities down the road.

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