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SEO Basics

Set up GSC and Bing Webmaster tools


You need to set up Google Search Console (GSC) and Bing Webmaster tools to get started. These are webmaster tools provided by Google and Microsoft, respectively, and they’re essential for effective SEO. In GSC, you can submit your sitemap, which tells Google about all the pages on your site. You can also see how Google is indexing your site, check for errors, and get other useful insights. In Bing Webmaster Tools, you can do all of the same things.

The first thing you need to do is verify that you own your site. You can do this in GSC by going to the “Settings” tab and scroll down to the “Ownership verification” section. Here, you’ll see a few different options for verifying that you own your site. The easiest way is usually to add a meta tag to your site’s home page. To find the meta tag, simply click on the “Alternate methods” tab and then select “Meta tag” from the drop-down menu.

Set up Google Analytics


Google Analytics is a powerful tool that can help you track your website’s traffic and performance.

To set it up, you’ll need to create a free Google Analytics account and then add a small snippet of code to your site. Once you’ve done that, you can start tracking things like:

· How many people visit your site
· What pages they look at
· How long they stay on each page
· What kind of device they’re using
· And much more!

This information can be really helpful in understanding how people find and use your website. It can also help you identify areas that need improvement.

Install and configure an SEO plugin (wordpress)

Adding an SEO plugin to your WordPress website is a great way to improve your site’s search engine optimization. There are a number of SEO plugins available, but we recommend using Yoast SEO. Yoast SEO is a popular and comprehensive plugin that covers all the basic SEO needs for most websites.

To install and configure Yoast SEO:

  1. Download and install the Yoast SEO plugin.
  2. Go to the SEO tab in your WordPress dashboard and click on the General tab.
  3. Configure your site’s title and meta information.
  4. Set up your XML sitemap settings.
  5. Enable advanced features like social media integration and breadcrumbs if desired.
  6. Save your changes and you’re done!
    Keyword Research
    Keyword research is the process of finding and analyzing the words and phrases that people are using to search for information on the internet. By understanding the demand for certain keywords, you can be sure to include them in your content so that your site appears higher in the search engine results pages (SERPs).
    Identify your competitors
    To get started, you need to identify your main competitors. These are the businesses that sell similar products or services to the same target market as you. If you’re not sure who your competitors are, there are a few ways to find out: -Use a search engine: Enter your keywords into a search engine such as Google or Bing and see who appears on the first page of results. These are likely to be your strongest competitors. -Look at directories: Find online and offline directories that list businesses in your industry or location. Again, the businesses that appear at the top are likely to be your main competitors. -Ask your customers: Ask your existing customers who else they would consider buying from if they couldn’t buy from you. This can give you some valuable insights into your competition.
    Conduct a keyword gap analysis

A keyword gap analysis is a process of identifying the gaps between the keywords that your competitors are targeting and the keywords that you are targeting. This can be a valuable exercise in trying to understand why your competitor is outperforming you in search engine results pages (SERPs).

There are a few different ways to conduct a keyword gap analysis. One way is to use a tool like Moz Keyword Explorer or Google AdWords Keyword Planner. These tools allow you to see which keywords your competitor is bidding on and which keywords you are not bidding on.

Another way to conduct a keyword gap analysis is to manually examine the SERPs for your targeted keywords and compare them to the SERPs for your competitor’s targeted keywords. This can be a more tedious process, but it can be more insightful as well.

Once you have identified the gaps between your targeted keywords and your competitor’s targeted keywords, you can begin to strategize how to close those gaps. One way to do this is by targeting some of the same keywords that your competitor is targeting. Another way is by targeting different, but related, keywords. And yet another way is by creating content around some of the gaps that you have identified.

Find your main ‘money’ keywords


To answer the question, “What are money keywords?” let’s start with a definition of a keyword. A keyword is any word or phrase that potential customers might use to find your products or services online.

So, a money keyword is simply a keyword that has the potential to generate revenue for your business. To find money keywords, you can use a number of different techniques, including:

-Asking your customers what they would search for
-Looking at what similar businesses are targeting
-Using keyword research tools like Google AdWords Keyword Planner and KWFinder.com

Once you have a list of potential money keywords, you need to prioritize them based on their commercial intent. In other words, you need to ask yourself how likely someone is to buy something after searching for each keyword.

To do this, look at the searcher’s intent behind each keyword. There are four main types of intent:
-Informational: The searcher is looking for information about a topic (e.g., “keyword research”). They may be at the beginning of the buyer’s journey and not yet ready to buy anything.
-Navigational: The searcher knows exactly what they want and is looking for a specific brand or product (e.g., “AdWords”). They’re further along in the buyer’s journey and may be ready to purchase something.
-Transactional: The searcher wants to buy something and is looking for the best place to make their purchase (e.g., “buy laptop online”). They’re at the end of the buyer’s journey and ready to buy something now.
-Commercial: The searcher is looking for somewhere to make a purchase (e.g., “Best Buy”). This type of intent is usually associated with branded terms rather than general keywords.

Technical SEO

Technical SEO can be a great way to improve your website’s ranking in the search engines. By improving your website’s technical aspects, you can make it easier for the search engines to find and index your site, which can lead to better visibility and higher rankings. However,Technical SEO can also be a bit complex and time-consuming, so it’s important to weigh the pros and cons before deciding whether or not it’s right for you.

Leverage “Inspect URL” feature in GSC


Google offers a range of tools for website owners and digital marketers to improve the visibility of their site in search engine results pages (SERPs). One such tool is the “Inspect URL” feature in Google Search Console (GSC), which can be used to check a given URL for any errors that might be hindering its indexation or organic ranking.

To use this feature, simply enter the URL of your choice into the GSC interface and click on the “Inspect” button. Google will then analyze the URL and provide a detailed report on any issues that were found. Some of the most common problems that can be identified using this tool include:

-Pages that are not indexed by Google
-Pages with low organic traffic
-Pages with thin or duplicate content
-Pages with broken links or other URL errors

By fixing these errors, you can improve your site’s visibility in SERPs and organic traffic levels.

Ensure your website is mobile-friendly

With more than 60% of internet traffic coming from mobile devices, it’s more important than ever to make sure your website is optimized for small screens. Google’s Mobile-Friendly Test is a quick and easy way to check if your website is mobile-friendly. Just enter your URL and Google will analyze your website and tell you if there are any problems.

Check your site’s loading speed


Slow loading sites are a problem for two reasons. First, they annoy visitors who are trying to access your content. Second, they can negatively affect your search engine ranking. If your site takes longer than two seconds to load, you need to take action to improve its loading speed.

There are a number of ways to improve your site’s loading speed, but one of the most effective is to reduce the size of your images. Large images take longer to load, so reducing their size can have a significant impact on your loading speed. You can use an image editing program like Photoshop or GIMP to reduce the file size of your images without reducing their quality.

Another way to improve your site’s loading speed is to optimize your code. This means making sure that your HTML, CSS, and JavaScript files are as lean and clean as possible. You can use a tool like JSLint or W3C Validator to check your code for errors and optimize it accordingly.

Improving your site’s loading speed may require some trial and error, but the effort will be worth it when you see the difference in your search engine ranking and overall visitor satisfaction.

On-page and Content

On-page SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results and drive more traffic to the site. The goal of on-page SEO is to improve the visibility and organic search results of a website so that it may attract more visitors from the online space, through the search engines.

Fix duplicate, missing, and truncated title tags

Duplicate title tags are often caused by printer-friendly pages, articles that are posted in more than one section of your website, or by New/Events pages that list multiple items. missing title tags can be caused by poor site design (such as not planning ahead for printer-friendly pages), or by forgetting to add a title when you create new pages. Truncated title tags can occur when you have too much information in your title, or when your titles are too long.

Find and fix duplicate or missing meta descriptions

Some common causes of duplicate and missing meta descriptions are:

  • Webpages that are similar or identical in content
  • Webpages that have the same title or meta description
  • Webpages that are missing a title or meta description
  • Webpages that have been created without a clear focus on keyword placements

Here are some tips to help you find and fix duplicate or missing meta descriptions:

  • Use a tool like Screaming Frog to find pages with duplicate or missing meta descriptions.
  • Go through your website and check if there are any pages with similar content. If so, consider rewriting the meta descriptions for these pages so they are unique.
  • Check if there are any pages without a title or meta description. If so, add one!
  • Make sure each page on your website has a unique focus keyword and that this keyword is placed in the title and meta description.
    Find and fix multiple H1 tags

    If you want your website to rank well in search engine results pages, it’s important to use headings correctly. One common mistake is to have more than one H1 tag on a page, or to use an H1 tag for a heading that’s not the main heading on the page.

Search engines are looking for pages where the main heading (H1) is relevant to the topic of the page, so it’s important to make sure you’re using your H1 tag correctly. If you have multiple H1 tags on a page, or if you’re using an H1 tag for a heading that’s not the main heading of the page, it can be confusing for search engines and hard for users to understand the structure of your page.

The easiest way to fix this is to make sure you only have one H1 tag on each page, and that you’re using it for the main heading of the page. If you’re not sure which heading is the main heading, take a look at your page content and see which one seems most important. That’s probably your H1.

You can also use headings (H2-H6) to structure yourcontent and help users skim through your page. If you have a lot of text on yourpage, headings can help users find the information they’re looking for. Just remember not to skipheading levels (for example, don’t go from H2 directly to H4), and try to keep your headings short so they’re easyto read.

Off-Page SEO

Off-page SEO is the process of optimizing a website for higher search engine rankings through building links and improving the site’s authority. This can be done by optimizing the website’s content, structure, and on-page SEO. Additionally, off-page SEO can be improved by building links from other websites and improving the site’s social media presence.

Analyze your competitor’s link profile


One of the most important aspects of any good off-page SEO strategy is link building. Link building helps improve your website’s authority and visibility in search engines, which can lead to more traffic and better conversions.

One way to spruce up your link building strategy is to analyze your competitor’s link profile. This can give you some insights into what kinds of links they are building, where they are getting them from, and what kinds of anchor text they are using.

To do this, you can use a tool like Moz’s Open Site Explorer. Just enter your competitor’s URL into the tool and it will show you their link profile. You can then see what kind of links they have, where they are coming from, and what kind of anchor text is being used.

This information can be invaluable for your own link building strategy. You can use it to see what kind of links you should be targeting and where you should be getting them from. You can also use it to come up with some creative ideas for your own anchor text.

Conduct a link intersect analysis


A link intersect analysis allows you to see which sites are linking to multiple (competing) sites in your industry.

Why is this valuable? Because it helps you:

-Build relationships with influencers who already link to your competitors
-Identify opportunities to get links from new sources
-Find new opportunities for partnerships and collaboration
To conduct a link intersect analysis, you’ll need a list of competitor websites. You can use a tool like Moz’s Open Site Explorer or Ahrefs’ Site Explorer to get this list.

Once you have your list, you can use a tool like BuzzSumo’s Link Intersect Tool to find out which websites are linking to multiple competing websites.

Target your competitors’ broken backlinks


Competitor backlink analysis is one of the smartest things you can do for your off-page SEO. Not only does it give you valuable insights into your competitors’ link building activities, but it can also help you identify opportunities to build links of your own.

The process is simple:

  1. Choose a few of your top competitors.
  2. Use a backlink analysis tool like Majestic or ahrefs to see who is linking to them.
  3. Find the broken links on those websites.
  4. Reach out to the website owner and let them know about the broken link.
  5. Suggest your own website as a replacement resource.

By targeting your competitors’ broken backlinks, you can not only get high-quality links for your own website, but you can also improve the overall quality of your competitor’s link profile – which can have a negative effect on their search engine rankings


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