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The Only SEO Checklist You Need

Autoblogging can be a great way to quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time. Autoblogging can also help you rank higher in the search engines because you will have more content on your site. However, there can be a few downsides to it as well. Let’s get into the details.

Set up GSC and Bing Webmaster tools

  1. Go to https://www.google.com/webmasters/tools/home?hl=en&pli=1
  2. Click “Add a Site”
  3. Enter your website’s URL
  4. Click “Continue”
  5. Verify ownership of your site
  6. Set up Bing Webmaster tools following these instructions: https://www.bing.com/toolbox/webmaster
    Set up Google Analytics

    Setting up Google Analytics is the first step to understanding how your website is performing. Google Analytics is a free service that provides valuable data about your website traffic. This data can help you understand where your visitors are coming from, what they’re interested in, and how they interact with your website.

Google Analytics is easy to set up and use, but there are a few important things to keep in mind when you’re getting started. First, make sure you have a Google account. You can set up a new account for free at https://accounts.google.com/.

Once you have a Google account, go to the Google Analytics website (https://analytics.google.com/) and click Sign Up.

Install and configure an SEO plugin (wordpress)

If you’re using WordPress, then you’ll want to make sure you have an SEO plugin installed and configured. There are many options available, but we recommend using the Yoast SEO plugin. Once you’ve installed and activated the plugin, you can access it by going to SEO > General in your WordPress dashboard.

From the General settings page, you can configure the plugin’s basic settings. We recommend starting with the following settings:

  • Enable breadcrumbs: Breadcrumbs help search engines understand your site’s structure and give users a better experience when they land on your website.
  • Enable XML sitemaps: XML sitemaps help search engines index your website more effectively.
  • Set your preferred domain: This setting tells search engines whether you want your website to be accessible with or without the “www” prefix. For example, if you set your preferred domain to “example.com”, then someone who types “www.example.com” into their browser will be redirected to “example.com”.
  • Set the Strip category bases from permalinks: This setting removes the “category” base from your category permalinks (e.g. example.com/category/my-category/). We recommend leaving this setting enabled, as it makes your URLs shorter and more user-friendly.

Once you’ve configured the general settings, we recommend moving on to the Titles & Metas settings page, where you can further optimize your website for SEO. On this page, we recommend doing the following:

  • Under Titles > Homepage, set a custom title and meta description for your homepage. Remember to include your target keyword in both the title and meta description!
  • Under Titles > Post Types, make sure that all of your post types are set to “Show” in the Google search results (this includes posts, pages, products, etc.). If any post types are set to “Noindex”, then they will not show up in Google search results.
  • Under Titles > Taxonomies, make sure that all of your taxonomies (categories and tags) are set to “Show” in the Google search results.) If any taxonomies are set to “Noindex”, then they will not show up in Google search results.)
    Keyword Research
    If you want to ensure your website comes up when people search for relevant keywords, you need to do your research. You can’t just guess what keywords people are going to use. You need to use tools like Google’s Keyword Planner to find out which keywords are most popular. Once you have a list of keywords, you can start incorporating them into your website content.
    Identify your competitors

    The first step in any keyword research project is to identify your competitors. If you don’t know who your competitors are, you can’t hope to outrank them for targeted keywords that will drive valuable traffic to your website.

To identify your competitors, start by searching for your targeted keywords in Google. The results that appear on the first page are your direct competitors – the websites that are already ranking for the keywords you want to rank for.

You can also use tools like Google AdWords Keyword Planner and SEMrush to find more comprehensive lists of competitor websites. Once you have a list of competitor websites, take some time to analyze their keyword strategies. Look at the keywords they are targeting, and try to identify any gaps in their coverage. These gaps represent opportunities for you to fill with your own targeted keywords.

Conduct a keyword gap analysis


Keyword gap analysis is the process of finding out which keywords your competitors are ranking for that you are not. This is useful because it allows you to take advantage of easy to rank for keywords that will help you get more traffic.

To do a keyword gap analysis, first, you need to choose a list of competitor domains. You can do this by typing your main keyword into Google and seeing who comes up high in the results. Then, visit each of these websites and put their domain into a tool like Semrush or Ahrefs.

Find your main ‘money’ keywords


1) Brainstorm a list of potential keywords related to your business, products, and services.

2) Research keyword competition on Google AdWords Keyword Planner and other tools.

3) Prioritize your list of keywords by monthly search volume and competitiveness.

4) Select your main ‘money’ keywords with the highest search volume and lowest competition.

Technical SEO

Technical SEO is the process of optimizing a website for the search engines. It is a subset of SEO that focuses on improving the technical aspects of a website. Technical SEO includes optimizing the website for speed, crawlability, and mobile friendliness. It also involves setting up the website architecture and fixing broken links. Technical SEO can be a bit tricky, but it is important for getting your website to rank higher in the search engines.

Leverage “Inspect URL” feature in GSC


Google’s “Inspect URL” feature can be found in the Coverage tab of Google Search Console (GSC). This tool allows users to see how Googlebot crawls and renders their website, as well as test individual pages for common SEO issues.

One common use for “Inspect URL” is to test whether a page is being blocked by robots.txt. If a page is being blocked, Googlebot will not be able to crawl it, which can negatively impact its ability to index the page and rank it in search results.

Another common use for “Inspect URL” is to check whether a page has been correctly implemented as AMP. If a page is not valid AMP, it will not be eligible for some of the special features that are available to AMP pages, such as appearing in the carousel on the mobile search results page.

Finally, “Inspect URL” can also be used to test whether a page is mobile-friendly. This is important because pages that are not mobile-friendly may not be ranked as highly in mobile search results.

Ensure your website is mobile-friendly


Google’s mobile-first index is now live for all websites, which means that how your website appears and functions on mobile devices is more important than ever before.

If you want your website to rank well in search engine results pages (SERPs), you need to make sure it’s optimized for mobile devices. That means having a responsive design, fast loading speeds, and easy-to-use navigation.

To check if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Just enter your URL and Google willtell you if your website passes or fails the test. If it fails, you’ll need to make some changes to ensure your site is properly optimized for mobile devices.

Check your site’s loading speed


Slow sites frustrate users and hurt your business. Improve your site’s loading speed to improve your user’s experience and ranking in Google.

There are many factors that can affect your site’s loading speed, such as file size, number of requests, server response time, and more. To improve your site’s speed, start by examining each of these factors and taking steps to address the issues.

  1. File size: Large files take longer to download, so aim for small file sizes whenever possible. You can reduce file size by optimizing images and using compression.
  2. Number of requests: Each time a user visits a page on your site, their browser makes a number of requests to your server in order to download the page content. Reducing the number of requests can speed up the loading time.
  3. Server response time: This is the time it takes for your server to respond to a request from a user’s browser. You can improve server response time by optimizing your server setup and using caching techniques.
  4. Rendering time: This is the time it takes for the browser to render the page content after receiving the HTML from the server. You can improve rendering time by optimizing your code and using efficient resources such as CSS sprites.
  5. Resource loading time: This is the time it takes for external resources such as images, JavaScript files, and CSS files to download from other servers before they can be used on your page. You can improve resource loading times by using CDNs and optimizing your code
    On-page and Content
    Google has a long history of classifying the content of websites. In fact, the way they see it, everything on the internet is content. This includes the way the website is designed, the code that makes it work, and the actual words on the pages.
    Fix duplicate, missing, and truncated title tags

    When it comes to SEO, title tags are one of the most important on-page elements. They play a vital role in helping search engines understand what your webpages are about, and they also appear as the clickable link in the search results.

If you have duplicate or missing title tags, it can be difficult for search engines to determine which version of the title is most relevant to a given search query. This can lead to your website being ranked lower in the search results, or even worse, not appearing at all.

Truncated title tags can also be a problem, as they may not give users enough information about your page to decide whether or not to click on it. In some cases, truncated title tags may also be Cut Off In The Middle Of A Word, which can make them even harder to read and understand.

To avoid these issues, you should make sure that all of your title tags are unique, relevant, and free from any truncation.

Find and fix duplicate or missing meta descriptions


A meta description is a 160-character or less snippet that summarizes a page’s content. These brief descriptions are displayed under the blue clickable links in both Google search results pages (SERPs) and social media feeds, making them crucial for optimizating your on-page SEO.

While technically not a ranking factor, meta descriptions are important for on-page optimization because they give searchers context about what your pages are about before they click on a result. A well-written meta description will entice searchers to visit your site instead of clicking on one of the other results on the SERP.

Not sure if you have missing or duplicate meta descriptions? Yoast SEO can help! Just install and activate the plugin, and then head to SEO -> Search Appearance -> Single post and pages. Any posts or pages with missing or duplicate meta descriptions will be highlighted in red. You can then click on each highlighted entry to edit the meta description.

Find and fix multiple H1 tags

If you’re using WordPress, there’s a good chance that your theme is automatically adding an H1 tag to every page and post. While this is technically fine, it can create problems with your SEO if you’re not careful.

The first thing you need to do is check how many H1 tags are on each page of your site. To do this, you can use a tool like Screaming Frog or simply view the source code of your pages.

If you find that each page has more than one H1 tag, you’ll need to fix this ASAP. The easiest way to do this is by going into the back-end of your site and editing your themes templates.

In most cases, you’ll want to remove the H1 tag from the header template and add it back into the main content area. This will ensure that each page only has one H1 tag, which is what Google wants to see.

Off-Page SEO

Off-page SEO is the term used to describe all of the activity that takes place outside of your website that impact your ranking in the search engines. This includes things like social media, blog posts, directories, and more.

Analyze your competitor’s link profile


Off-page SEO is the process of optimizing a website for Google with the goal of earning higher search engine rankings. The main focus of off-page SEO is building links, but there are other factors that can be optimized as well, such as social signals and brand mentions.

One of the best ways to improve your off-page SEO is to analyze your competitor’s link profile. By understanding which websites are linking to your competitors, you can develop a strategy for getting links from those websites as well.

Here are some tips for analyzing your competitor’s link profile:

  1. Use a tool like Majestic or Moz to find out which websites are linking to your competitor’s website.
  2. Sort the results by PageRank or Domain Authority to find the most high-quality links.
  3. Look for patterns in the results to see if there are any specific types of websites that are linking to your competitor’s website. For example, if you notice that a lot of blogs are linking to your competitor’s website, you could try reaching out to bloggers in your niche and asking them to link to your website as well.
  4. Make a list of the websites that you want to get links from and then develop a plan for how you’re going to get those links. This might involve reaching out to webmasters directly or creating content that will naturally attract links from other websites.
    Conduct a link intersect analysis

Link intersect is a process of finding sites that link to multiple competitors, but not to you.

The idea is that if these sites are linking to your competitors, they may be open to linking to you as well.

To conduct a link intersect analysis, you need a list of your competitors. You can either manually compile this list, or use a tool like Ahrefs Competitors report.

Once you have your list of competitors, enter them one at a time into Ahrefs Site Explorer tool. This will give you a list of all the sites that link to each competitor.

Next, export this data into Excel and remove any duplicates. Now you should have a master list of all the sites that link to your competitors.

Finally, go through this list and check to see if any of these sites also link to you. If they don’t, reach out to them and let them know that you’d appreciate a link as well.

Target your competitors’ broken backlinks


One of the most powerful and underutilized link building strategies is to target your competitor’s broken backlinks.

Here’s how it works:

  1. Use a tool like monitor backlinks to find all the links pointing to your competitor’s website.
  2. Look for any links that are broken (i.e. 404 errors)
  3. Reach out to the website owner and let them know about the broken link. Ask if they would be willing to replace it with a link to your website.
  4. If they agree, you just earned yourself a high quality backlink!

While this strategy may take some time and effort, it can be extremely effective in building high quality links to your website.


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